The name says it all. Orange Cones. No Phones. is a regional awareness campaign focused on reducing distracted driving in construction zones. When drivers see the orange cones on the road they need to put down those phones.
Transurban-Fluor and AAA Mid-Atlantic launched the campaign in 2009 to reduce distracted driving in the 495 Express Lanes construction zone in Northern Virginia. 495 Express Lanes project partners (Federal Highway Administration and Virginia Department of Transportation), as well as state and local law enforcement agencies supported the campaign with expertise and personnel.
The 2009 campaign reached more than 10 million people and garnered national recognition, winning the Public Relations Society of America Silver Anvil Award of Excellence and the American Road and Transportation Builders Association 2010 Roadway Work Zone Safety Awareness Award.
The campaign continues in 2010 with a new valued partner – the Dulles Corridor Metrorail Project. Together the campaign partners have launched two new programs – the Employer Safety Pledge and the High School Safety Challenge. Most recently in 2011, the campaign released new research revealing that distracted driving in the 495 Express Lanes construction zone is declining.